InterContinental Hotels & Resorts, part of IHG Hotels & Resorts' Luxury & Lifestyle Collection, has created 10 exclusive NFTs [non-fungible tokens] in collaboration with British contemporary artist Claire Luxton.
A joint first for both, each NFT is inspired by the beauty of global travel using the natural flora and fauna signature to Luxton's work to illustrate the InterContinental brand's storied heritage and far-flung destinations.
The NFTs feature artwork created especially for the brand. Motifs have been brought to life as an animation in a virtual NFT gallery, including the blue and yellow macaw, representing the first InterContinental hotel in Belém, Brazil, and the panther chameleon, spotlighting InterContinental Mauritius on Balaclava Bay.
Members of IHG One Rewards can use their points to exclusively bid on a selection of the NFTs on the IHG One Rewards experiences auction platform until December 9. Receipts will be granted ownership of an NFT featuring a 1-of-10 custom artwork from Claire Luxton, a one-night stay at InterContinental Rome Ambasciatori Palace opening in 2023, and InterContinental Ambassador status for one year.
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This is the third installment of InterContinental Hotels & Resorts' ongoing collaboration with Claire Luxton.
Aspiring to push boundaries while embracing a bright new chapter as the world's luxury hospitality leader, this exclusive digital art collection celebrates the InterContinental brand's pioneering, modern and worldly spirit.